Creative entrepreneurs need to be just as enterprising as any other entrepreneur. The fundamentals of every startup are the same – although it may seem difficult to define business goals and think about advertising when it’s your own creative work driving your business forward. Here you can read three concrete tips for getting started.
It’s a big step to jump into entrepreneurship. When you hear the word entrepreneur, you might think of a person in a suit or a tech professional. But creatives starting their businesses face many of the same challenges. There are many important steps to follow, no matter what type of business it is. Read 3 essential ones here.
1. Know what you are doing and how to brand it
First, you need to know exactly what you’re doing and why you’re doing it. As a creative, you probably have a pretty good idea of what your specialty is. But it’s important to define it somehow. This allows you to brand your creative venture in a way that people can connect with. Branding is important – even for small creative companies.
Like any other startup, you need to get a website, visual style, company name, and so on. These are all important decisions that will affect your success. Something like a company name depends on what type of business you are starting. If you’re an artist, you might want to call your business by your name. But you might want to call it something different depending on what industry you’re going into. If that’s the case, you can get inspiration by looking at other creative elements startup names.
2. Set ambitious and realistic goals
When starting a business, it’s usually a good idea to define some goals. It’s a good way to make sure you have something to work towards. A good thing to navigate by is the balance between ambitious and realistic goals. You can dream big and envision anything, but when setting goals it can help to think about what is realistic within a given time frame. It can be a very good idea write a concrete business plan where you can define how to get there.
3. Pricing and Promotion of Your Work
When you first start a creative business, it can be extremely difficult to price your work. Many creatives take a very personal connection to their work, which can make it difficult to put a price on it. But be careful not to undermine yourself by underselling your work. The same goes for the promotional part of your business. Selling yourself can be difficult, but if you want to be a successful creative entrepreneur, you need to learn sooner rather than later. Read more about how to do it promote your creative work here and increase your sales.