Toblerone maker Mondelez will remove the image of the Matterhorn in Switzerland from its packaging as part of its production will be moved outside the country. This is reported by the newspaper Aargauer Zeitung in an article dated March 3.
Bitter about chocolate: Nestle and Unilever warn of price increases of up to 40%
Will retail chains agree to a rise in prices and how will the authorities react?
It is specified that part of the production will be transferred to Slovakia.
At the same time, according to Swiss law, products manufactured abroad cannot be called Swiss. Also, national symbols are not allowed on the packaging of such products.
In this regard, Switzerland will now be indicated on the packaging of Toblerone not as the country where the chocolate is produced, but as the country where the brand is based.
It is noted that it is planned to start manufacturing Toblerone at the Mondelez plant in Bratislava from the third quarter of 2023.
In January, it was reported that British scientists from the University of Leeds conducted a study and found out why people like chocolate. The research team argued that cocoa solids, which are produced when the dessert comes into contact with the tongue, play a key role in the sensation of chocolate taste.