CatapultX is at the forefront of innovation in video monetization, advertising, and brand safety. Using AI, CatapultX On-Stream Smart Overlays appear in video content at the moment of greatest impact. They are preferred by consumers 9:1 and generate 2.3 times the performance for advertisers.
How did you come up with the idea for the company?
I started a company called WatchFantom which was a sports media company. We hired sports talk radio hosts from across the country, acquired the rights to independent sports leagues and after a few months started generating over 600,000 daily viewers through social media and our website.
However, the revenue generated from this was small, but we didn’t want to add tons of intrusive ads to our videos, so we built a product to inject brands into the video, using new formats and smarter placements to achieve that goal. This product was called CatapultX and it started generating $1,000 a day.
It didn’t take long for the product to become more interesting than the sports media company. Now CatapultX uses AI to match advertisers with contextually relevant moments in the video. But here, too, we do this programmatically across multiple
What do you think makes this company unique?
We disrupt the advertising and monetization industry. By applying CatapultX tools, media companies and brands alike are able to monetize their brand and associate it with related moments.
This exclusive inventory and AI identify moments when advertisers can perform better, creating a future-proof offering found nowhere else.
How has the company developed in recent years?
We went through many iterations. From a team of 2 to a team of 20+ over the past two years, our corporate focus has remained on achieving the deepest understanding of video through AI, but with the elimination of cookies we are looking to new horizons in using our platform as a the solution for advertisers and publishers looking for cookieless, brand safe solutions.
What can we expect from CatapultX in the future?
CatapultX always looks to the future. We hope to continue to expand and continue to innovate in the field of advertising technology.
Can you explain how you recruited and secured talent with such impressive resumes?
A product is nothing without a team behind it. When starting a business from scratch, your first few hires are a big part of your success factor. Prioritizing your people as you grow will continue to attract high-quality talent, but it certainly doesn’t hurt if your product or company has that “wow” factor that gets talented people interested in the first place.
When we’ve done something well, it’s renting. If there’s one thing we’ve done really well, it’s building a culture that draws others to us.
Source: techround