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Netflix has finally left Russia

The company announced that it was leaving Russia in early March. But before disconnecting customers, Netflix decided to wait until the end of the current payment cycle.

When all the deadlines have passed, the company will deny Russians access to the site and application.

This is the end of the withdrawal from the Russian market,
Said a Netflix spokesman.
Certificate. Netflix is ​​the world’s leading streaming platform. At the end of 2021, it had 221.8 million subscribers.

In a April letter to shareholders, the company said it had lost 700,000 subscribers due to withdrawing from the Russian market.

The Minister of Digital Transformation of Ukraine Mykhailo Fedorov also reacted to the fact that Netflix has finally left the Russian market. He stressed that the list of companies that will leave Russia will grow until the aggressor country withdraws its troops from Ukraine.

And we will add that in addition to content on Netflix, Russians also do not have free access to global social networks, quality education, medicine, the international banking system, sports competitions, quality cars and global brands. And this list will grow rapidly until the Kremlin withdraws its troops from Ukraine,
He wrote in his telegram channel.

Note that in March, Netflix announced that it was going to open a new office in Warsaw soon. He will ensure the operation of the service in Central and Eastern Europe, including Ukraine.
Netflix will run ads due to loss of subscribers

Netflix is ​​having a hard time right now. The number of subscribers has fallen sharply for various reasons, including the withdrawal from the Russian market and the emergence of strong competitors in this field.
The subscription price also increased on the service, which also led to mass unsubscriptions. In North America in particular, for the first time in two years, the price increased from $ 13.99 to $ 15.45.
Audience flight affected earnings and stock prices. If at the beginning of this year, Netflix was paid about $ 600 per share, now the value of one security of the company is about $ 170.
Advertising will be introduced at the cheapest rate, the cost of which has not yet been announced. It will be introduced in the last quarter of 2022. At the same time, they will start the fight against the exchange of passwords between users.

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