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Turkish brands want to open their stores in Russia

Several Turkish clothing and home goods brands – adL, Mudo, Ltb, Twist and İpekyol – are in talks with Russian operators to open their stores in Russia. This was told to Izvestia by the head of Surenkok Moscow, Omyur Surenkok (engaged in Turkish business in Russia).
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President of the Russian Council of Shopping Centers (RSTC) Dmitry Moskalenko confirmed that negotiations with Turkish companies are indeed underway.

“Brands that see the potential for implementation and development in Russia have come to us with proposals. For example, there is an appeal from one manufacturer who makes goods for the home a la Zara Home, and we are now organizing a meeting for him, ”he said.

According to Syurenkok, after the suspension of work in Russia by a number of major international players, domestic operators are interested in cooperation with new companies. This is also beneficial for Turkish brands, which once left the Russian Federation, unable to withstand the competition, the specialist added. Now they are again interested in the Russian market, he noted.

“Companies plan to open many outlets in Moscow and the regions – over 100 each of them. adL stores will be the first to open,” Surenkok said.

This brand has already worked in Russia before. According to the specialist, the company has an understanding of how to work on the Russian market, about the tastes of the client, so the brand will be able to set up work in a couple of months. The first store may open in Moscow in the autumn, the specific location has not yet been determined, he added.

Newcomers to the Russian market will need six months to open the first point, added Syurenkok.

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