The genesis of Vyzrd lies in my experiences and observations from my time in management consulting and my work in the field of sustainability and business analytics. We wanted to solve two critical problems – simultaneously. First, how do you help leaders work cross-functionally and approach decision-making with greater clarity, calibration, and speed amid “siloed” information overload?
This is a challenge today due to too many/too few metrics, poor data quality, limited budget and resources, and time constraints, among others. Second, how can we reimagine ESG integration from a “checklist-centric” marketing exercise to a real lever for value creation and change? By doing this together, we focus on enabling stakeholders to achieve “calibrated sustainability” – economically, socially and environmentally.
What is your background – how did you come up with the idea of founding a company? Vyzrdand what was your way
Before founding Vyzrd, I was a partner at Mercer and BCG where I led and established several new businesses and solution offerings. After my MBA, I started my career in management consulting at Oliver Wyman and have also worked with a number of start-ups.
Over the past decade, my work has focused on advising public sector bodies and leaders on issues ranging from business transformation to policy making. My corporate journey has given me deep insights into building successful business ecosystems, and working with startups gave me an important opportunity: in a way, I was able to “live” the entrepreneurial life many times before founding one. Vyzrd. This has been invaluable in my daily decisions Vyzrd.
How works Vyzrd Work – how does it use AI, how does it assess ESG risk and how does it produce its analytical reports?
using AI, Vyzrd works by incorporating an unprecedented set of organizational, financial and ESG attributes into its algorithms that provide actionable insights into business performance, risks and sustainability issues.
Vyzrd integrates ESG considerations into the business across hundreds of key attributes. In short, it shows why it is so important for companies to put ESG at the heart of their strategies: it delivers positive social and environmental impact while driving business success.
We believe this is the most compelling justification for “true ESG” adoption to achieve social, environmental and business impact – while benefiting all stakeholders in the process.
You are passionate about greenwashing. Why do you think this topic is of such importance and how will it be? Vyzrd affect how we view greenwashing?
Greenwashing is a critical issue in sustainable investing today for two reasons:
1. A significant portion of investors are financially exposed (and unethically misled) due to the inherent risk of mis-categorizing their investment as “green”.
2. Trillions of dollars worth of investments are misclassified as green investments. As a result, a lot of capital is tied up in initiatives that generally do not contribute to the sustainability goals.
One of the most important levers to reduce greenwashing is ESG “backup” – materiality, coverage, analysis, reliability and interpretation. Vyzrd is fundamentally changing the way stakeholders can build and access this capability at unprecedented scale, speed and cost.
What does the future bring Vyzrd – what does the evolution of Vyzrd looks like?
Vyzrd is changing the way companies approach ESG, thereby changing the perception of ESG itself as a key factor in business growth and sustainability.
Our goal is to work with all key stakeholders, from business to government to regulators – anyone interested in driving real progress in sustainability through a combination of business impact, policy making and risk management. Vyzrd provides the framework, solutions and scale to get there.