rebranded: new logo, corporate colors and slogan

The exchange has updated its logo, corporate colors, slogan and brand mission. The rebranding is associated with the ninth birthday of the platform and the registration of 10 million users.

According to’s design team, the new blue and green logo symbolizes the honesty, reliability, and vigor of the exchange.’s new slogan “Gateway to Crypto” highlights its newbie-friendly nature and its wide range of cryptocurrencies and trading tools.

The team also presented a list of platform values:

honesty – keeping promises;
Insight – to follow the industry and create long-term value;
Innovativeness – find solutions to important problems and keep products flexible;
purposefulness – to identify and satisfy the needs of users;
collaboration – to share information, help users and partners, and build a healthy ecosystem in the blockchain industry. is a Chinese crypto exchange that serves 10 million users and is one of the top 10 exchanges in terms of traffic.

In 2021, the platform was rated 4.5 by Forbes Advisor. The exchange adheres to the recommendations of global financial regulators and may deny residents of the United States, Canada and several other countries access to some of the instruments.

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