Kiswe: A conversation with Ruby Kam, CFO at Interactive Video Company

Kiswe is the interactive video company that connects content owners directly with their global audience. With its world-class Cloud Video Engine, Kiswe has powered the world’s largest digital pay-per-view events and serves the largest sports, media and entertainment companies with its production, content distribution, fan engagement and direct audience data solutions.

Kiswe is leading the two-way video revolution, where audiences both consume and contribute to live digital content. Headquartered in New Jersey, USA, Kiswe has offices in New York, Seoul, Hasselt and Paris.

Why did you decide to join the Kiswe team?

I had spent more than 18 years with UnitedHealth Group and had full intention of staying with UHG until I retired. However, to my chagrin, a friend put me in touch with the Chairman and Co-Founder of Kiswe because Kiswe was looking for a CFO.

After spending some time with the Kiswe team, I realized that this company is something special. I had many reasons not to join Kiswe – I needed to explore a new industry, I would go from a 330,000-person company to a 65-person startup, and my golden handcuffs at UHG would fall. However, the reasons for not joining were also compelling reasons to join Kiswe.

I wanted to challenge myself to explore a whole new industry after spending two decades in healthcare while learning to solve problems with limited resources. In the end, the pros outweighed the cons and I took the plunge. Whatever happens, I will be stronger and more agile on the other side and can’t wait to see what the future holds for Kiswe.

What do you think makes this company unique?

Kiswe works with some of the biggest brands in the world and we keep delivering. This stems from a culture of excellence and responsibility. We hire people who want to deliver perfection, regardless of the role they fill in the company.

When you hire the best team, you can deliver amazing results.

How has the company developed in recent years?

Prior to COVID, Kiswe made its mark by partnering with sports rights holders to enable remote commentators to transform live games into multiple viewing experiences via personalized content and local languages.

During the pandemic, Kiswe expanded its offerings to include virtual events in music and entertainment, supporting the world’s largest online events – from Justin Bieber and BTS concerts for Guinness World Record breaking audiences online to partnering with the Times Square Alliance for New Year’s Ball Drop when in-person crowds were limited.

What can we expect from Kiswe in the future?

Kiswe has built a solid foundation, from its tech stack to its people, to scale quickly. It takes time and discipline to build things right. Kiswe did and it has started and will continue to pay dividends.

Kiswe’s vision is to create a new medium, and her Video 2.0 technology is powering the next era of media consumption – a truly two-way experience where fans can interact and contribute to virtual events at home



Source: techround

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