A new study has found that more than 80% of people would be motivated to do more physical activity if they were paid for their efforts in cryptocurrency.
The survey, conducted by fitness website FitRated, asked 1,001 Americans for their views on blockchain-related fitness technologies.
The survey found that a staggering 40% of people would be willing to cancel their current gym membership for one of Metavers and 81% of respondents would be more motivated to stay fit if they were motivated by cryptocurrency payments.
Earlier, a study by the National Bureau of Economic Research concluded that money alone would not be enough to motivate people to go to the gym. However, according to FitRated’s research, blockchain-based financial incentives may be the only ticket, with 63% agreeing that fitness motivation is an “initial advantage” of blockchain technology. Several move-to-earn projects are trying to capitalize on this.
The concept of “gamification” has been cited as the main reason why people prefer blockchain-based financial incentives over standard financial incentives, with 83% of respondents saying they prefer the fact that blockchain-based fitness apps run physical activity.
When asked what kind of fitness they would be employed to earn crypto, 49.1% of respondents said walking would be the activity of choice. Cycling ranks third with 47.2% and swimming with 41.4%.
When it comes to what cryptocurrency people want to pay with, Bitcoin (BTC) was the preferred choice, with 72% of respondents opting for BTC. Ethereum (ETH) followed at 35.5%, followed by Dogecoin (DOGE) at 34.6%.
Blockchain-based fitness apps are on the rise. A web3 move-to-earn application called STEPN – which gamifies the running experience by allowing users to emboss unique NFT shoes – was at the forefront of the blockchain fitness space.
While STEPN Fitness may be one of the more established Web 3 applications in the world, it is certainly not alone. Another move-to-earn app, called the Step App, running on the Avalanche blockchain, has emerged as a competitor, signaling a push by Web3 companies seeking to enter the $ 100 billion fitness industry.