The irresistible domain is the next big thing?

Endless Domain is a company that offers an NFT domain name registration service that aims to give you complete control over your website name and brand. The company was founded in 2018 by a group of entrepreneurs.

Since then, they’ve raised millions in just a few years and are looking for more – a billion dollars worth of company. All of this is to help individuals and businesses start their online presence by providing easy access to domain names.

Given its meteoric rise and seemingly irresistible (no pun intended) momentum, is the unstoppable domain concept true, or is it just waiting for another dot-com bubble?

What is an NFT Domain Name?

NFT (short for Non-Functional Token) domain is a domain name based on a blockchain. They are different from traditional domain names because they have different values ​​attached to them – similarly your home is worth more than your car.

Another way to differentiate them from traditional domain names is ownership. When you pay for a conventional domain name, you are renting it and you must pay an annual renewal fee. By comparison, once you purchase, you own an NFT domain name.

Also read – Compare traditional domain registrars: NameCheap vs. GoDaddy

Top level domains (TLDs) you can get with irresistible domains

Who doesn’t want their own .bitcoin domain? With endless domains, you can get one today. Here are some more top-level domains available:

  • .Crypto
  • .lnft
  • .Wallet
  • .Jil
  • .Dao
  • .888
  • .Currency
  • .x
  • .blockchain (latest addition)

Benefits of NFT Domain Names

One-time payment for life

In addition to full ownership, NFT domains come with other advantages and disadvantages. It is important to understand whether you are considering getting one for yourself. One of the most talked about benefits is the one-time payment for an NFT domain.

Once you pay for a domain name, it’s yours forever. There are no recurring fees or hidden costs. If you have concerns about managing your private keys, Endless Domains can help you manage them securely through its free wallet service.


Decentralized DNS is a new way to manage DNS for an NFT domain name. It uses a distributed storage system to store information about the domain name. This system enhances its security because there is no single point of failure, and no one can control its content.

Resistance to censorship

Lack of control also prevents censorship. Due to the decentralized system, no one can take down an NFT domain except its owner. Another security feature is compatibility with crypto wallets.

Universal Wallet Address

When sending or receiving cryptocurrency, you usually need to enter a long wallet address. This complication makes it difficult for newcomers to understand how to do it safely and puts them at risk for phishing attacks.

In contrast, an NFT domain allows you to make transactions directly from your wallet without the permission of the host’s access management. Basically, the risk of someone hijacking an account or stealing funds is low because they know the password.

Problems with NFT Domain Names

NFT domains may not yet be new and universally accepted The Internet Assigned Numbers Authority (IANA) has not included the new NFT TLD in their database. Google, at the time of writing, does not include NFT domains in their index. In addition, these domains are not yet universally supported by all web browsers Also, NFTs have been labeled as a cryptocurrency-only feature, warning some businesses to accept them.

Finally, you must ensure that your web host supports Interplanetary File System (IPFS) before purchasing an NFT domain. If you want to use it to host a website, that.

Use of irresistible domains and NFT domains

There are companies like Unstoppable Domains that currently offer NFT domains. As you can see from the pros and cons discussed above, the concept is still in its infancy. Therefore, the answer to this question depends on you.

You should use an NFT domain if:

  • You want to own a domain name.
  • You want easy cryptocurrency transactions.
  • You want to save your website on a decentralized website.
  • You want the right to brag with a unique domain name
  • You are a domain name investor


How do you buy an NFT domain name?


If you want to buy an NFT domain name, you need to find a registrar who sells them because you will not get it from a traditional seller. There are a few different options, but the most prominent name seems to be the irresistible domain. Here’s how you can get yours from them;

  • Go to Unstoppable Domains and search for the domain name and TLD.
  • Add it to your cart, then pay (the irresistible domain accepts credit card, paypal or crypto).
  • Done! You are now the proud owner of an NFT domain name

Final Thought: Is NFT Domain Replacing Conventional Domains?

For most of us, the future of the irresistible domain is still bleak. However, the company is doing big work in a small niche. However, one thing that attracts me here is the single payment and lifetime ownership. I can decide to buy one for it because it will be mine forever.

About Timothy Bean

Timothy Shim is a writer, editor and technologist. Early in his career in information technology, he quickly found his way into print and has since worked on international, regional and domestic media headlines, including Computerword,, Business Today and The Asian Banker. His expertise lies in technology from both consumer as well as enterprise point of view.

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