The reaction of global digital platforms to the war in Ukraine

Misinformation from Russia is distributed by any possible tools on the Internet, ranging from such local Russian platforms as Vkontakte and Yandex.Zen to global as YouTube, Facebook, Instagram, Tiktok and even Google Maps, where Russians put fake marks at the beginning of the war Residents of Ukraine. Telegram has also become a popular platform for the distribution of pro -Russian narratives in the Ukrainian information space, some of the view of neutral channels have been prostate -free Russian fakes, candid provocations and video with scenes of shelling of Ukrainian cities like the Armed Forces. They also launch special campaigns with influentors who repeat the texts written by propagandists. There are more sophisticated tools that can be talked about for a long time.

Do platforms (such as Facebook, YouTube, Tiktok, etc.) do something about it?

Key global platforms responded promptly to the beginning of the war, a flurry of Russian propaganda and implemented measures to support Ukraine. In response, the Russian government has blocked some of the most popular digital platforms in the country.


Google has strengthened the protection of Ukrainians’ accounts, limited some features in the Ukrainian part of Google Maps to stop propaganda actions.

Google has stopped all types of monetization in Russia, as well as monetization of foreign content that distributes fakes about Russia’s war with Ukraine or denies or justifies it.

The Russian communication regulator has repeatedly threatened Google for not deleting certain pro-Ukrainian content from its platforms and applications, and Google News in Russia last month was blocked for publication of “false” information about the war. In May, Google’s accounts were blocked.


YouTube has blocked hundreds of Russian channels with deceptive content, including part of the state media, and, most critically, refused to delete information about the war that was considered illegal from YouTube.

The platform has suspended all types of advertising in the Russian market, respectively, all types of monetization in Russia for creators.

Russian authors can’t make money on YouTube anymore. This restriction contains all the features associated with the income of Russian authors, including YouTube Premium and Music Premium by signatures, sponsorship, superchart, supercakers, Super Thanks, merch.

Views of creator content from other countries that are generated by viewers from Russia are also not monetized.

The platform remains available for both Russian creators and viewers, allowing them to create channels, download videos and communicate with others. But it can change in the near future.

Instagram and Facebook

Instagram and Facebook platforms have taken significant measures to combat misinformation and have implemented more transparency and restrictions on the state -controlled media. On the Meta information page we see the following innovations:

Marking resources of the Russian authorities and reducing their promotion

Increasing privacy and safety of accounting accounts of Ukrainians

Prompt removal of content that ignites enmity

Support Administrators of Emergency Aid Groups on Facebook

Easy search for organizations that support Ukraine

Adding resources for mental health

Collection of funds for non -profit organizations

The actions contain the removal of the content that violates the META policy and to cooperate with third -party inspections in the region to debunk false applications.

More transparency of accounts from the media controlled by the state, including Russian RT and the Sputnik, provides a ban on the advertising of the Russian state media and the removal of monetization from their accounts, the use of labels to the Russian state media, the cleaning of content from the pages in Facebook and the Instagram of the Russian media. their search on platforms.

In response, the Russian authorities blocked the recognition of Meta, a mother company for Facebook and Instagram, “extremist”, which made her work in Russia illegal. Facebook and Instagram platforms have become illegal and blocked for users from Russia.

However, we still see new publications at Air Media-Tech in some Russian Instagram accounts (probably using VPN services for this purpose), but their number and level of audience attraction have decreased significantly.


Tiktok responding to the Russian law on the criminalization of “fake news” on the war of Russia against Ukraine, signed by Putin on March 4, stopped the function of publishing new videos and direct broadcasting from Russia even through VPN. However, this step is aimed at the self -defense of the platform from possible accusations and blocking in Russia.

The designation of accounts from the state media was introduced.

Tiktok algorithms show different content for users from Ukraine and Russia, even if they are at a minimum distance. NRK NRK has estimated that Russians have no access to 95% of the platform content.

There is a lot of deceptive content on the TikTok platform.


Twitter has restricted the content of more than 300 official Russian state accounts, including Russian President Vladimir Putin’s account. These accounts will no longer recommend in the tape, notifications or anywhere on the site.

The company stated that it would be implementing measures against any country that “restricts access to open Internet during armed conflict.”

Although Twitter was not blocked in Russia, the site has slowed down the work in disability several times by outsiders.

“The Russian government is systematically moving the country to an iron information curtain, forming a separate ecosystems from allowed controlled platforms. The Chinese Internet format may not be limited, ”Vira Slivinskaya, Head of Global Business Development in Media -Tech, comments.

– How did Facebook and Instagram be blocking, and switching on YouTube monetization in Russia affected users from Ukraine?

Since the platform operates in Ukraine, Facebook and Instagram blocking in Russia has had little influence on our users, unless they had business with a large part of customers/customers from Russia. Ukrainian users are mostly confronted with less misinformation, pressure in commenders and aggressive statements on social networks.

But as a result of switching off monetization views from Russia on YouTube, the authors of Russian -speaking content from Ukraine lost a significant part of income, since they had an average of 45% to 60% of views from the Russian Federation. In addition, the activity in the market of marketing influeno-marketing, and therefore bloggers from brands, was almost completely stopped. Some authors who create truly useful and inspiring content are able to stay afloat at the expense of direct donas from subscribers and spectators.

Leave a Reply

Your email address will not be published. Required fields are marked *